The current process for preparing espresso at Wild Dog Coffee is generally effective, though there is potential for enhancement. Improving the existing procedures could elevate the performance of the company’s newest location beyond that of its predecessors. Typically, the staff consists of a small number of baristas who handle both drive-thru and dining room orders. To reduce production times, it is crucial to have a full team during peak hours. This would entail maintaining three to four baristas on duty to manage beverage preparation and assist with busy areas such as the counter or drive-thru. Additional staff would enable baristas to focus on individual orders, improving both the quality and speed of service.
Explanation of Wild Dog’s Classic Espresso Procedure
Wild Dog’s espresso preparation follows a traditional coffee house method. For the new location to excel, it is essential that the process be documented, understood, and executed flawlessly. The goal is to deliver a correctly prepared order to the customer in a manner that makes them feel valued. Accuracy in order preparation is critical, as even a single mistake can lead to rework and delays.
Process for Espresso Preparation
Espresso Preparation Process Flowchart
The flowchart, shown in FIG. 1, illustrates the process from the client’s entrance into the establishment, through order placement, to the delivery of the beverage. It details client interaction from initial contact to service farewell and includes upselling strategies. This diagram should be used alongside the Standard Operating Procedure (SOP) to ensure consistent service across all locations, not just the new store.
Measuring the Value of an Espresso
In 2018, the average price of an espresso in New York was approximately $3.12 (McCarthy, 2018). Given the growing popularity of espresso-based drinks, prices are expected to rise. The current average price is $3.45 (e-importz.com, n.d.), so Wild Dog Coffee should aim to set their target price around $3.50. Success at the new location will be assessed by comparing pricing and volumes to those at existing locations. Regular analyses will ensure the new location meets customer and organizational expectations. Metrics to measure success include the number of return clients, customer feedback, and delivery time. A successful process will have a delivery time under 3.5 minutes, improving customer satisfaction.
Purpose of the Espresso Beverage Preparation Procedure
The procedure serves as a Standard Operating Procedure (SOP) for preparing espresso beverages at Wild Dog Coffee. SOPs provide a consistent method for routine tasks, allowing for operational control and quality assurance. By following a standardized process, Wild Dog Coffee ensures that the taste and quality of beverages remain consistent across locations. SOPs also hold baristas accountable for maintaining quality standards.
Intended Purpose of the Wild Dog